Surf Clothing made Transparent

The need to know about the origin of a product is certainly a modern day phenomenon. For years people were in a state of blissful ignorance when they shopped on the high street. From buying groceries to shopping for household appliances, a thought was rarely given to where the product came from, or where it was made, let alone who had made it and in what sort of working environment. If it was well packaged, looked nice and was sitting on the shelves of a trusted, reputable store, then it was OK. In fairness, consumers are not entirely to blame. In fact the responsibility lies squarely with whoever sells a product to be open about its origins. As environmental discussions have risen to the top of political agendas, so too have the general public’s environmental conscience and retailers have become aware of this. With this in mind, it comes as no surprise to find retailers of surf clothing, such as Sutsu, having ethical practices when it comes to their surfing clothes. Based in the UK, their online store, which can be viewed at www.sutsu.com, has a range of surf and skate clothing and also snow clothing; all of which have been produced with a few unique policies. From a manufacturing point of view, their collection is made from, whenever possible, organic cotton from fair trade suppliers. In practical terms this means that their surf clothing will have originated from somewhere that has treated their workers well. That is, they would have been paid a fair wage, would have worked in a decent working environment and would not have had to work excessive hours. Coupled with this, is their policy of hand printing their designs in the UK.

The reason for this is in the main so that they can control the levels of chemical waste that is produced from the process of dyeing, ensuring that it is kept to an absolute minimum, and to a lesser but equally important extent to ensure that all items are unique, as the process of hand printing results in slight variations from garment to garment. Following on from this line of thought is their philosophy on the design of their surfer clothing. To make sure that customers are guaranteed a range of exclusive clothing, each line of design is stopped after 50 items are made. Everything they sell then is limited edition, so you will unlikely bump into someone wearing the same surfing clothes as you when you hit the beach. A good side effect of this policy is that new designs are constantly being produced, and that the designers are always on their toes, having to think up fresh ideas on a regular basis. Aside from their range of surf clothing is also other board sport gear, made up in the main of skate clothing and snow clothing, but their range encompasses all board sports. So if you are into these sports, check out the store for something different from the norm.